2001 April, We were having a Tough time with a Saffire Scooter which had a serious tendency to switch to neutral gear while on the roll in the city. This was creating serious trouble to the user.
On a specific day, We decided to Work on this Saffire Scooter, post working hours & take a long trial in dense city traffic conditions. We set on the road at around 8 pm & rode towards MG road.
Return route was thro' Residency Road, where we were surprised to see Khivraj Motors Workshop open. Out of Inquisitiveness, we drove into their workshop & saw the Entire team, headed by their Current CEO PushpChand Chordia present.
Pushp, walked me towards a lot of new design bikes & informally introduced them to me. All though the tech specs were missing at that point of time, it instantly caught my attention & Imagination. The sheer size of the Petrol tank.... created the Wow effect. In brief, this Motorcycle sounded a departure from the decades long Boring 100 cc designs which we were used to.
Pushu (Pushp) invited to take a closer look at Red bike & Handed over its keys asking me to 'Test ride'. This Motorcycle boasted a Self starter, which created an instant WOW in me. The only input that was given to us was "The bike has very little Petrol".
We set out of Residency Road towards Richmond road, only to be awestruck by it ability to accelerate & availability of Raw Power to be tapped.
The 2 Km ride put us on the list of people who were drooling for this bike.
Upon Return Pushu informed us that the bike was being handed over to users of Competitor bikes for market research & he had about 15 of them in various colors & variants in all to be given. We were asked to refer a few credible known users for this task.
Over the last two decades all of us followed a single dress code.
1. Feeling of us being one
2. Brand identity
3. People turn out being smart
This some where was not following the philosophy "No Two customers are alike"
The change had to begin from with in us, it now has begun with the dismantling of uniforms. Today all of us wear dress & colors of our choice. How ever we are connected with the Common Banyan tree Logo above our hearts & AutoService Backing us on the back of our shirts or T Shirts.
With this we feel that the self expression is not curtailed.